Category: Higher Ed

Ed InvestmentFeaturedHigher Ed

Design focus: Jeddah’s Global Business School

Architecture firm, Benoy, recently, revealed the design of its latest project in the Middle East – the Global Business School (GBS) in Jeddah, Saudi Arabia.

Expected to open in 2020, GBS will offer executive education programmes in collaboration with the Program on Negotiation at Harvard Law School and SC Johnson College of Business of Cornell University, both in the US, and the Imperial College Business School in the UK.

Intended for students from across the kingdom as well as other countries, GBS was designed in line with Saudi Arabia’s Vision 2030 to develop a progressive, knowledge-based economy. The brief asked for a design that could accommodate both male and female students and encourage social engagement and innovation.

“The design is an architectural response to technological changes in both business and education,” Barry Hughes, global design director at Benoy, says. “Innovation is like video calling, social media, and distance learning, which while facilitating communication and learning from a distance, have also given rise to individual isolation.”

Evoking Benoy’s dedication to create paces that inspire users and that positively impact society and the environment, the project spans an area of 31,336m2, with its core academic, executive education, administrative and faculty facilities spread across six levels.

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